3: Process STREAMLINING YOUR PROCESS: • When working with you, what is your typical client’s journey? _____________________________ _____________________________ • How do you connect with leads? _____________________________ _____________________________ • How do you turn a lead into a client? _____________________________ _____________________________ • How do you close the deal? _____________________________ _____________________________
• Now outline or draw a map of the steps a typical client takes to go from problem (I need a larger home) to solution (I am closing on the home of my dreams!)? Make note of all the places that you and your expertise make the journey more simplified and direct. ____________________________________ ____________________________________ ____________________________________ ____________________________________ • What are the steps in the journey above that can be turned into a repeatable process? ____________________________________ ____________________________________ • Is there room for improved efficiency and effectiveness within these steps? ____________________________________ ____________________________________
“What is the process that takes that customer from the problem that they have to their better life ... first of all, I’m gonna sell my home or I’m going to buy a home, right? And so now what? Well, what’s the search that’s going to get them to you ... when they open the door, what’s the experience? How is it different than anybody else?” ~ Pete Mohr
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