5: Profit
“Once you get through all those, the fifth P is profit. And until you get to that point, you can’t truly enjoy some of those freedoms that we talked about, the reasons you got into business in the first place. And when you do get to that level of profit and you have those first four really sort of honed down a little bit ... that’s where you can be creative again as an entrepreneur because part of being an entrepreneur is being creative too, right?” ~ Pete Mohr _________________________________________________________ _________________________________________________________ _________________________________________________________ • What comes to mind as keys to realign or optimize these elements to improve profitability? (Your answer here may be just a hypothesis at this point, but you can start by testing that hypothesis and then reiterate and refine based on results.) _________________________________________________________ _________________________________________________________ ENSURING PROFIT THROUGH ALIGNMENT: • Do your Promise, Products, Process, and People align? (Example: If your promise is a car, your products, prices, and people should be the parts of the vehicle that make it worth driving. Think about the machinery of your business, how well are the different parts doing their job?) _________________________________________________________ _________________________________________________________ _________________________________________________________ • How is this alignment (or misalignment) impacting your profitability?
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