Smart Agents magazine April 2024

J Windsor, CO topnotchagents.com JonHolstenRealtor jon-holsten-realtor Jon Holsten Jon’s Rookie Year Jon showed he had a willingness to listen and learn on day one: “I walked into my brokerage, and it was a high- performing brokerage, and I said, “Hey, just tell me what the pros do. You tell me what the high producers do, and that’s what I’m doing ... And I did, you know, I built a contact list.” Jon recalls how he “jumped into marketing” to his core demographic group, making a point of regularly connecting with those individuals every month in different ways so he could create a rapport that would ensure he was ‘top of mind’ whenever any of those contacts needed a realtor. This strategy yielded amazing results! Jon looks back at his record of having closed 47 deals his first year and admits he didn’t realize while he was in the moment how well he was doing. But now, he understands and appreciates how quickly he achieved success as an agent. Jon was not just a first-year wonder, far from it! Ten years on, Jon averages approximately 60-65 deals each year working “as a single agent with an administrator ... [and] a small team that kind of does their own thing” but comes together to support one another as needed. 33

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