Smart Agents magazine April 2024

Jon Holsten

Plan to Succeed Jon knew he had to make it so his family could survive, but he also had a plan and tons of ambition and willingness to learn and work! Jon explains that a large part of his overall plan included investing in his business so he would have the time and equipment needed to make a proper go of it: “I cashed in my retirement, so I’d have six months of living expenses and some extra to buy a computer and the right phone and some equipment, and I jumped.” He never treated his real estate career like a side gig, never working as an agent and in law enforcement on the same day. Committing completely to being an agent full-time meant Jon had to work at it, as he points out, “that’s just the bottom line.” As a result, Jon was “hungry to make it work” because he hadn’t left himself a second job to fall back on as a safety net. Looking back, Jon acknowledges that not having the “luxury of playing around ... really helped me in the end.” He realizes now that having to prioritize and work diligently at sharpening the skills required for his new career was a blessing.

The Five Keys to New Agent Success

When asked what he has learned are the essential elements to success, Jon admits that when he decided to go into real estate, he “didn’t really understand what I was getting into, but it worked out well.” Jon had a plan and committed to seeing his new career through. He didn’t dabble in real estate; he was determined to succeed as an agent. But Jon would say the most important thing in his favor was he knew why he wanted to be a great realtor.

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