Email Marketing Tips for Real Estate Success Recently, Smart Agents interviewed Emily McGuire, an email marketing specialist with eight years of experience who is currently employed as a Customer Evangelist at AWeber. Emily has worked on email marketing campaign strategies with businesses big and small in several industries. In this article, we share Emily’s tips for building a quality lead and email marketing list as well as her thoughts on how real estate agents should go about creating the type of content their contacts will want to read.
Tips for Agents Looking to Build Their Email List If you are looking to build your email list, Emily offers multiple suggestions ranging from the straightforward, simple-ask approach to more tailored approaches using lead magnets and marketing funnels. 1. The Simple Ask One approach is to simply “Go for it and ask!” as Emily puts it. She’s encouraging agents to ask “anybody you come in contact with” if they’d like to be included in your email list. It’s as easy as: “Hey, do you want to be on my email list? Here’s the type of content I like to send out.” Emily asserts that this simple, upfront ask (make sure you also let people know what you are offering or the type of content you’ll be sharing) is “the best way” to grow your contact list. People appreciate transparency.
2. The Lead Magnet Emily’s second suggestion is to create a lead magnet that educates or assists your target subscribers, people interested in learning about and considering moving to the area you represent as an agent. Emily points out that people often overthink or spend too much time and effort creating the “perfect” enticement for people to join their contact list when in reality, it doesn’t take much. Some examples she gives of successful lead magnets for realtors are a moving checklist and a local guide—particularly if you live in an area that is witnessing a large influx of transplants from other cities or states. A downloadable PDF file as small as two pages will work nicely if the information it contains is considered valuable to your target audience. Quality is preferred over quantity as Emily shares, “I see the most impact of building a high-quality list, not just any email address, but the right email addresses.” 3. Qualifying Leads within Your Niche When asked what advice she has for real estate agents working in a niche market,
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