LEAD MAGNET HOW-TO’S
Gated content is another term for a lead magnet, content that can only be accessed by viewers who are willing to exchange their name and email address to obtain it. When gated content is used to collect email addresses, the link you post on social media, your website, or your landing page directs users to a simple form where they enter the required contact information. Having a strong call to action that promises content that is of value to your target audience is key to building a quality email list using gated content. There is no charge for this type of gated content, the only requirement for access is a trade of the viewers’ contact details in exchange for the content you have created. How to Use Gated Content to Build Your Email Contact List
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