Why Empathy is a Major Factor in Real Estate Sales
Professionals in the Real Estate Industry Need Empathy While professionals are often told to leave emotion out of interactions with clients and potential buyers, this is a nearly impossible ask when you are in the business of selling homes where many owners have spent a significant portion of their lives. It is not uncommon for long-time homeowners to resist taking part in staging or renovations because, to them, every mark and perceived imperfection is a reminder of the life they have lived and the memories that have been made with loved ones in their homes.
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