Standing Out with a Helping Mindset in a Sea of Sharks Not one to do something halfway, Nourmand says, “The minute I got my license, I decided that I need to let people know what I can do.” She took to her children’s school roster and started calling people to schedule coffee dates. She’d say, “I want to tell you about what I’m
doing today, and maybe you can help me.” Nourmand explains it is: “human nature, when you open up a dialogue like this that [they’ll] want to help, most people will say, ‘Sure, come on over.’” In turn, she made sure to make it worth their time by bringing a thank-you gift. After only five meetings, Nourmand was in business. Despite a huge first transaction, Nourmand recalls an acquaintance of her husband’s saying, “Myra, you’re going to run for the hills. This is not a business for somebody like you. You’re too nice. You’re too sensitive; you’re too kind. You’re going to be
eaten up by the sharks in this business.” Just the opposite was true. It turned out that Nourmand’s spirit of generosity, reciprocity, and putting relationships first made her stand out in the sea of sharks. “I was flooded with people who said, come on over.”
She says: This is a people business. This is not just an acre equals 43,650 sq. ft.. It’s an emotional business. You are selling the most expensive commodity that these people own: a house where they live. It’s emotional, and it takes a lot of handholding because people are scared; they’re nervous.
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