CHAPTER 5 Relating the 80/20 Rule to Home Selling
UNDERSTANDING THE 80/20 RULE IN HOME SELLING
Applying the 80/20 rule can save you time and frustration when selling your home. Instead of trying to sell buyers on every aspect of the property, focus on the 20% of features that make it stand out. While the remaining 80% still influences a buyer’s decision, it doesn’t require the same level of investment in time or money to improve. Your home’s selling point won’t be the standard features it shares with others on the market. Instead, highlight its unique attributes to capture buyers' attention. THE 80/20 RULE IN ACTION: BUYERS ARE SEARCHING FOR UNIQUE FEATURES Spotlighting the unique features of your home helps attract serious buyers who are willing to pay the asking price. What does your home offer that others in the area do not? A beautiful patio, a scenic view, or lush landscaping may be the key to grabbing a buyer’s interest. Whatever makes your home special, highlight it, and you’ll increase your chances of selling quickly.
POTENTIAL UNIQUE FEATURES 22
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