CHAPTER 7 Staging with Purpose
Staging a home is often referred to as “real estate enhancement” because of its powerful effect on sales. Home staging prepares your property for the market by making it more attractive to a wide range of buyers. This can lead to a faster sale and a higher selling price. This strategy works in any real estate market and applies to all types of homes—single-family houses, townhouses, condos, and apartments. Sellers and agents who use home staging increase their chances of selling for top dollar. While staging requires extra time and effort, it is one of the most effective marketing tools available for selling homes at a premium price. In today’s competitive real estate market, sellers must be proactive. Staging creates an inviting, eye-catching space that helps buyers envision themselves living in t g in the home. This has proven to be one of the best investments of time and effort when selling a property.
THE POWER OF STAGING A HOME
According to the National Association of REALTORS Profile of Home Staging Study: 81% of buyers’ agents said staging made it easier for buyers to visualize the property as their future home. 48% of sellers’ agents said staging significantly reduced time on the market. 32
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