34% of agents said staging can increase the offer price by as much as 10%. Homes staged before listing sold 79% f 79% faster than homes staged after listing.
THE SECRET TO SELLING FOR MORE MONEY
A real estate agent unknowingly discovered the power of staging while working with a wealthy executive who wanted to sell his condo. The seller had one request—the agent had to stage the home before listing it. The agent was skeptical but agreed. They listed the condo for $1.1 million, even though two similar condos in the same complex were listed at $979,000 a $979,000 and $939,000 d $939,000. The agent doubted they would sell at such a high price, especially since the condo had no unique features and was located on the sixth floor of a 10-story complex. As showings progressed, most buyers left unimpressed, and many agents criticized the high price. A similar condo had sold two-and-a-half months earlier for $150,000 l $150,000 less, and another unit sold soon after for $950,000 $950,000. Four months later, however, a buyer walked in and fell in l l in love instantly. He made an offer before even completing the tour. The condo sold for $1,050,000 $1,050,000, setting a record price for the complex! What made the difference? Staging. The condo had the same layout as the others but looked move-in ready and felt like home to the buyer. Following this experience, the real estate agent studied the impact of home staging on sales—and saw firsthand how staging
33
Powered by FlippingBook