CHAPTER 9 The Three Ds
DEPERSONALIZE
As discussed in staging, preparing your home for potential buyers means helping them envision themselves living there—not seeing it as your home. The key to achieving this is depersonalization, which involves removing personal items that could distract buyers from imagining their own life in the space.
Start by packing away:
Family photos
Trophies and awards
Collectibles and memorabilia
Personalized décor and knickknacks
Buyers need to focus on the home’s features, not the current owner’s personality or style. If your walls are covered with bold artwork, personal photos, or quirky decorations, it may prevent buyers from making an emotional connection with the space. A neutral, clutter-free environment allows them to visualize their furniture, their décor, and their memories being made in the home. Consider renting a storage unit to temporarily house these items while your home is on the market. Keeping the home clean, 51
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