CHAPTER 10 How to Market Your Home our Home
This book is designed to help you sell your home quickly and for the best price while going through a divorce. The previous chapters covered the do’s and don’ts of preparing your home for the market. The upcoming chapters will focus on understanding pricing strategies, market value, and how to effectively market your home. Despite the term “buyer’s market,” it is always, in some ways, a “seller’s market” because housing is a necessity. Unlike trends in fashion or technology, real estate is a lasting commodity. Your home is unique. Even if five other houses in your neighborhood share the same floor plan, your property stands apart because of the individuality you've created within it. However, your home’s value is determined by market conditions and will be based on comparable home sales during a particular season—whether winter, spring, summer, or fall. No real estate professional can completely control the sale of a home, as the market is influenced by numerous factors beyond speculation. However, by understanding pricing strategies and buyer psychology, you can maximize your home’s value and position it to sell efficiently.
PRICING YOUR HOME STRATEGICALLY
When selling your home, the asking price is your decision, typically guided by research and professional advice. But how do 57
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