you set the right price? How do you ensure maximum online exposure? Do professional photographs make a difference?
How can you effectively market your home?
The following sections will answer these questions to help you sell your home for the highest price possible.
THE PRICE IS RIGHT
Whether purchasing real estate or a bag of oranges, buyers are driven by perceived value. However, perceived value and market value are not the same.
To price your home correctly, keep in mind:
Sentimentality has no dollar value. While your home may hold deep personal significance, buyers are not emotionally attached to it. Avoid overpricing due to emotional attachment. Buyers will look for cues about your motivation to sell—the less you reveal, the more control you have in negotiations. Upgrades do not translate into direct dollar-for-dollar returns. A $3,000 renovation does not mean you can add $3,000 to the asking price. Avoid making your home the nicest, but most expensive, house in the area—buyers may be unwilling to overpay beyond market value.
MARKET PRICE VS. MARKET VALUE
Market price is the actual selling price of a home when a bank- qualified buyer makes an offer that the seller accepts. Market value is what a home is worth based on features, competition, and buyer demand.
Buyers always seek the best deal, but what they are willing to pay
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