overpricing or undervaluing their home.
If priced correctly, homes should begin receiving showings within days and offers within weeks.
REMEMBER THIS
If buyers perceive your home’s value as greater than the price, they are more likely to make an offer quickly. As the price and perceived value become equal, urgency decreases.
SELLING BY SHOWING OFF
Before the rise of the internet and social media, home buyers relied on MLS books with small, grainy photos. Today, 98% of homebuyers start their search online.
WHAT MAKES THE BEST FIRST IMPRESSION
Beautiful, high-quality listing photos.
WHY PROFESSIONAL PHOTOGRAPHY MATTERS
First impressions are everything. Buyers will scroll past unappealing photos.
A well-staged, well-lit home generates more interest.
Online exposure increases competition, which can lead to multiple offers.
MARKETING YOUR HOME EFFECTIVELY
To maximize buyer interest, your photos must showcase your home’s best features.
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