looking for a home. According to the report:
“97% of home buyers used the internet to search for homes. As a result of an internet home search, buyers most often walked through the home they viewed online, followed by viewing the exterior of homes because of searching online for properties.” A staggering 90% of home shoppers use syndicated realty websites to search for properties. While this means your home can be seen from anywhere, exposure alone isn’t enough. A strong agent will have additional inbound marketing strategies in place to attract serious buyers.
INBOUND MARKETING
Inbound marketing is a strategy that focuses on attracting potential buyers through valuable content, search engine optimization (SEO), and relationship building to establish credibility and trust. This typically includes:
A specialized website designed to capture leads Valuable online content that draws potential buyers
Engaging social media marketing
According to the latest NAR Generational Trends report, the percentage of home buyers who use the internet to search for homes has increased to an all-time high of 98%. This means nearly all buyers begin their home search online. Because of this, your agent should have a strong online presence, including a website optimized for lead generation and property searches.
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