decision, so do not neglect it, but in photographs and showings, feature the elements that make your home special. Keep in mind, your selling point won’t be the common features your home shares with the other properties on the market. Instead, use your home’s unique features to grab the attention of buyers who are interested in those distinctive attributes.
BUYER’S STORY
When Jonathan and Angela were shopping for a new home, Jonathan wanted a mountain view. He wanted to see the "layers" of the mountains as the sun went down. They looked at many desirable properties but didn’t find any that were right for them. Some were overpriced and others had obstructed views. The search went on for many months until they found a home on open space with panoramic views of the mountains. The neglected exterior and dated interior were not encouraging, but when they saw the views from the back deck, they were sold. Any shortcomings in wall color or fixtures faded away when they considered the view. They could now see the sunset from their bedroom window and back deck every night. What 20%of the home had the biggest influence on Jonathan and Angela? The magnificent view of the mountains!
SELLER’S STORY
When Kendra listed her home, she needed a buyer who wasn’t concerned that the house needed to be updated since it was over 25 years old. The cul-de-sac location and 1/3 acre lot would be the selling point of the home. The backyard was an entertainment oasis featuring an extended flagstone patio, shaded sitting area, trampoline area, playset, horseshoe pit, mature pines, and beautiful shade trees.
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