CHAPTER 4 Creating Curb Appeal Someone once said, “a stunning first impression is not the same thing as love at first sight. But surely it is an invitation to consider the matter.” This is true when selling a home. First impressions matter. Sometimes they are everything.
You never get a second chance to make a first impression!
Nothing sets the tone of a relationship or encourages a transaction more than first impressions. So, always consider what a potential homebuyer may think as he or she drives up to your property for the very first time. Think of “curb appeal” as the home seller’s shop window. Like picking place to eat in a tourist town on a busy street; it’s either the outside presentation or some specific feature that brings in the customers, as we saw in the 80/20 rule discussion. For most, it is the way the place looks (“curb appeal”), and to others, the food they serve (specific desired feature). You do not have a lot of time to establish a curb appeal relationship with a prospective homebuyer. Whether cruising the web to view online photos from across the country or cruising by your home on a Sunday afternoon, home shoppers will decide immediately whether they want to see more. “We Buy Ugly Houses” is a sign often seen around the area. Rehabbers look for the ugly houses so that they can pay the least amount possible. Homebuyers looking for a deal, not a “basement bargain”, do not want an unattractive home.
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