CHAPTER 5 Staging with Purpose
Staging is the act of sprucing up and setting up a home's interior to make it as visually appealing as possible to a prospective buyer. Creating an appealing home - one that potential buyers can envision themselves living in - is the best investment in the sales effort. Sellers often fail to take full advantage in this regard, as it takes considerable time and work. However, the payoff is proven. Staging is considered one of the most effective marketing strategies to increase the value of your home. This strategy is effective in any market, in any type of home property being listed. It applies equally to single-family houses, townhouses, and condos. This approach works! Agents and sellers using this tactic have a greater chance of selling the property for more money.
Staging the home will:
• Distinguish it from the competition • Attract top dollar from homebuyers • Provide a visual edge over the competition
I have a great inventory of staging items to enhance my listings. My design background gives me the ability to successfully stage a home for optimal buyer appeal. I have used a professional stager before, but I found that I had more flexibility staging with my own inventory. I have a variety of canvas artwork, decorative accent pieces, pillows, throws, and other items to add a "pop of
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