color" and enhance what you may already have. Sometimes "staging" entails moving some of your existing furniture around to create a more open feel.
STAGED VS. NON-STAGED CASE STUDY & REPORT
I want to give you the most convincing proof possible. Many people find it hard to believe that the simple act of staging helps one home sell for more than another, similar home. In my research, I looked for examples of similar houses being sold for differing amounts of money, where only one of the two houses was staged. The clearest example I could find was in the case of these two listings. There is an area with about 200 equivalent townhouses. Every townhome in the neighborhood is 2 stories, with 3 bedrooms and 2 1/2 bathrooms. Every unit has the same floor plan.
I looked for 2 sales there and found these:
• Townhome A sold in July. • Townhome B (5 doors down) sold in August for $40,000 less. I visited this neighborhood; I am familiar with these properties. I could not find a better example of 2 identical properties that sold for different prices. The lots the units sit on are identical as far as the desirability of the location. Both units had the same kitchen plan, with the same cabinets and flooring. Both units had nice hardwood floors in the living room and carpeted bedrooms. Every important detail of these townhouses was identical. I studied every aspect of these sales to find what made
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