DON’T Negotiate Alone.
Without an agent representing you at the negotiating table, you could be taken advantage of by the seller and listing agent, who both want to sell that home for as much as they can, while you want to get a deal (something affordable). This is too tricky to try to negotiate alone.
DO Prepare Ahead.
Preparation is key to negotiating effectively. Start by getting your finances in order. Know your budget, what you’re willing to pay, and any concessions you can make. Once you and your agent agree on an offer, your agent will present it to the seller or the listing agent. Negotiations may go back and forth until both parties reach a mutually acceptable agreement. Arm yourself with research. Knowledge is power. Review comparable home sales (“comps”) in the area to see if the listing price is reasonable. Whenever possible, visit these homes in person to assess their condition—this gives you context and leverage. Also, research local market trends: is the market favoring buyers or sellers, and how have prices shifted over the past few years? During negotiations, sharing that you’ve done your homework—casually and professionally—signals to the seller and listing agent that you are an informed buyer, which strengthens your bargaining position. Don’t shy away from showing that you’ve done the research; it works in your favor.
DON’T Make Assumptions.
Real estate deals can fall apart at the last minute more often than you might expect—even after contracts are signed. Avoid making any assumptions, financial or otherwise. Don’t assume
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