qualifications. Real estate should be no different—especially when you’re making one of the largest financial and lifestyle decisions of your life. At a minimum, your agent must be properly licensed. But licensing alone only confirms eligibility, not expertise. The strongest agents go further by earning advanced certifications that demonstrate specialized training and a higher level of professionalism. When interviewing agents, look for credentials such as: • CREN (Certified Real Estate Negotiator) Indicates advanced training in negotiation strategy, offer structuring, and managing high-stakes counteroffers—critical skills when every dollar and term matters. • CBDA (Certified Business Development Agent) Reflects specialized education in marketing, exposure, advertising strategy, and professional networking—essential for positioning your home correctly and maximizing demand. • CEBA (Certified Expert Buyer Agent) Signals focused training in buyer representation, market analysis, and purchase strategy, ensuring your interests are protected when acquiring your next home. • CELA (Certified Expert Listing Agent) Demonstrates advanced expertise in pricing, preparing, marketing, and selling homes for top value—particularly important when downsizing and unlocking equity. In addition, some agents are also REALTORS®, meaning they are members of the National Association of REALTORS® and are held to higher ethical and professional standards. These credentials aren’t just letters after a name. They represent ongoing education, deeper expertise, and a serious commitment
156
Powered by FlippingBook