Remember, selling a home is a business transaction involving you, a qualified buyer, and (hopefully) qualified real estate agents. Instead of referring to your neighbor’s home sale or letting your emotions guide you, you need to do your research and look for a professional real estate agent to conduct a CMA for you. This is your best source for an asking price because it’s both objective and realistic. By focusing on the results of the CMA and maintaining a professional, business-like attitude, you can set your emotions aside during the home-selling process. Let the CMA be your guide, and follow your real estate agent’s advice.
MISTAKE #2. HIRING THE "FL G THE "FLASHIEST" AGENT
By “flashiest,” we mean the real estate agent who has suggested the highest listing price for your home. But just because an agent has promised you the moon doesn’t mean you should hire him or her. There are many reasons to hire (or not hire) a particular agent, but highest listing price—as tempting as that is—is not necessarily in your best interest. The agent you decide to hire to sell your home should be knowledgeable, trustworthy, and quick to answer any questions or concerns regarding the home-selling process. They should know more about the market for selling your home than you do, and should be able to provide real, honest data, as well as a solid marketing plan. Take your time to do your research so you can thoroughly vet each potential real estate agent before you hire one.
MISTAKE #3. PRICING TOO HIGH
As we talked about in the previous chapter, pricing your home
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