The two most valuable tools for finding the right buyers for your home are 1) strategic pricing, and 2) an aggressive online marketing plan. We’ve discussed the importance of pricing your home correctly, starting with a Comparative Marketing Analysis (CMA). In this section, we're going to show you how to leverage today’s technological tools to help you to advertise your home and find both interested and qualified buyers. According to the 2024 Profile of Home Buyers and Sellers from the National Association of Realtors (NAR), just over half of recent home buyers (about 51%) f t 51%) found the home they ultimately purchased through the internet first. This reflects a major shift in how buyers begin their journey: the internet is now the starting line, not the agent’s office. That said, Realtors remain critically important—just no longer the first point of contact in most cases. While buyers may find homes digitally, skilled agents are still essential for interpreting market data, negotiating effectively, navigating contracts, and guiding the transaction safely to the finish line. The search may start online, but doesn't end there. Online Exposure: To effectively market a home and attract qualified buyers, strong online exposure is essential. Individual homeowners typically lack access to all the marketing platforms, tools, and distribution channels required to generate that level of visibility. A professional real estate agent, however, brings established systems, targeted reach, and proven strategies designed specifically to attract and convert buyer's interest. Approximately 90% of home buyers begin their searches for a property on the Internet. No, this is certainly not how buyers found homes decades ago, but it’s today’s technology-driven reality. Online research provides buyers with virtually unlimited information about a property. They can preview a home, research
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