staging is effective in any market and applies to all types of homes and situations. If you can stage your home well, you will attract more interest in your home and more offers. When staging your home, think of it as a set for a play, arranged in a specific way for a specific purpose—in this case, to earn you more for the sale of your home in as little time as possible. Certainly, staging takes time, effort, money, and dedication, but it’s an important part of the home-selling process. If you have a partnership with a qualified real estate agent, they can help advise and support you in this area. The payoff will be worth it. Staging as an Investment: Many sellers want to understand staging costs and whether they will truly pay off. In most markets, professional staging is priced modestly relative to the home’s value — often in the low thousands rather than tens of thousands — and the return can be meaningful. According to industry data, about 75% of sellers who professionally stage their homes see offers 5% to 15% higher than comparable unstaged properties, and staging also helps homes sell faster by making them easier for buyers to imagine living in. (The Zebra) For a home in the Los Angeles area listed around $1.5 million, a typical staging investment might be several thousand dollars, and a modest 5–10% increase in sale price could translate into tens of thousands of dollars more in your pocket. That makes staging less of an expense and more of a strategic investment in how your home is perceived and positioned in a competitive market. NAR (National Association of Realtors) and CB released the following results of a survey: • Staged homes spent 50% less time on the market than homes that weren’t staged. • Staged homes sold for more than 6% above asking price.
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