Doug Risher - SELLING THE UNSELLABLE HOME

on the market.

Sites such as Zillow and Realtor.com often have a little section under each home that tells how long it has been up for sale in their systems, although not necessarily how long they’ve been on the market. If homes in your neighborhood are getting snatched up right and left, you stand a good chance of the same happening for you, as long as your home is priced right. This is referred to as a seller’s market, and you could get more profit from your home’s sale. On the other hand, if the “Home for Sale” signs in your area seem to be growing roots and taking up permanent residence, you might benefit from setting a little lower price than your competitors. You might not make as much profit as you would have liked, but some profit is better than none at all.

IT'S ALL IN THE TIMING

Timing is a slippery slope for sure. If you take too much time going through with a sale, holding out for the perfect offer, you’re probably doing yourself a disservice. What’s more likely to happen is that buyers will notice your home is just sitting there, and only offer lower prices. Market statistics suggest that the first offer is most often the highest, anyway. Conversely, if you need to sell quickly, you don’t have a lot of wiggle room when it comes to negotiating. You need to get out of the home, and you’re limited to taking whatever bids are thrown at you.

A LITTLE NUDGE

101

Powered by