Doug Risher - SELLING THE UNSELLABLE HOME

First, you need to understand a universal rule we are about to discuss and the role it plays in bringing in those ideal buyers.

POINTS TO REMEMBER:

• The standard selling approach is based on the faulty premise that if you tell enough people about your house, someone will buy it. • In truth, you must find the one buyer who wants your home so badly, he or she is willing to pay full price.