If you’re selling your home and you don’t want your agent to also work with the buyer of your home, it’s your right to say so in the listing agreement. This is also true for buyers. A buyer can get out of an agreement with an agent if they are interested in purchasing a home their agent has listed. There are strict rules agents must follow in Dual Agency. 1. The agent cannot disclose personal reasons why the buyers are buying or why the sellers are selling. 2. The seller's agent cannot discuss any pricing with the buyers lower than what the asking price is without the seller's consent. 3. The buyer's agent cannot discuss any pricing with the sellers higher than what the buyers are offering without the buyer's consent. When it comes to dual agency, there are definite advantages for the seller. • Trust & a relationship has already been gained with your listing agent so the seller can be confident their interests are going to be protected. • Your agent brought you the buyer knowing that you’re selling, even if your property has not yet hit the market. • Your listing agent will have already covered and researched your neighborhood’s market to gain buyer inquiries, which means your agent will be working from all sides of the deal to sell your house faster, and with more incentive. • Your agent works together with corporate relocation buyers who need to find a house quickly, and they will ensure it’s your house that’s bought. • Your agent knows the buyers ability to buy and if they are qualified. 17
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