Rob Vanovermeire - SELLING SECRETS YOU CAN'T AFFORD TO MISS

NOTE: There are restrictions that each Province has for incentives. In Alberta if the seller is offering an incentive based upon the sale of their particular property the listing brokerage can offer any incentive they agree to as long as the Broker delegate signs off on the incentive. THERE ARE GENERALLY 3 REASONS A HOME DOENS'T SELL

1. The price is too high 2. Poor Marketing 3. Weak Negotiation skills

I've personally listed and sold many homes that didn't sell with another agent and I can tell you first hand its usually a combination of all three.

Here is a list of other factors that homes do not sell:

• The home is too cluttered. Piles and stacks of stuff discourage buyers. • Not repairing necessary items. Eg. your upstairs bath leaked water to the downstairs ceiling. Now there is a large stain • The homeowner is not flexible with showings. Plan ahead to ensure kids, pets, and you are ready to show at any time. • The real estate agent did not provide a sufficiently aggressive marketing plan. • The real estate agent did not perform the Comparative Market Analysis correctly and failed to provide strategic pricing for the home.