CHAPTER 11 Finding Buyers
Should I Buy First or Sell First?
This is a question every buyer asks themselves because, in a perfect world, no one wants to move twice. Of course, everyone is in a different position when it comes to selling or buying first but in my experience, its lets stressful to sell first.
Guaranteed Sold Program
We implemented a Guaranteed Sold Program to help bring solid offers to our sellers so that our sellers can go forth and make an offer on the home they wish to buy and not wait for the buyer's home to sell first.
Proper Pricing is the Key
You now understand the importance of pricing and how real estate today is largely driven by technology. How do you find buyers? The two most valuable tools for finding ready buyers are the previously covered strategic pricing and an aggressive online marketing plan. According to recent Canadian Real Estate Association® (CREA) surveys and Canadian real estate stats, almost half of home buyers first found the home they purchased on the Internet. Real estate agents were consulted at the same rate as the Internet, but were not the first choice of buyers. In fact, the majority of home shoppers use the Internet to search for properties using 73
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