Rob Vanovermeire - SELLING SECRETS YOU CAN'T AFFORD TO MISS

syndicated realty websites. Only about 2% found homes in the local online newspaper, word of mouth, or lawn signs. Your home can be seen from anywhere; however, you shouldn’t rely on exposure alone. Smart agents will feature your home on websites directed at buyers. Website search functions should filter results by using criteria such as schools, neighborhoods, and subdivisions. Buyers look for a house in a place that fits their lifestyle. The dedicated website should provide a wealth of information to buyers regarding proximity to schools, shopping centers, restaurants, and entertainment. This is an excellent way to find interested buyers. When a buyer is deciding where to live, you want your home included in the search results. A neighborhood consisting of senior citizens and retired people without a designated school bus stop close by would not suit a family with school-aged children, even though the house might meet their other criteria. A bachelor may not be interested in living near children, even though a two-storey home with a garage is what he’s looking for. By design, websites should direct buyers to homes that meet their lifestyle, thus eliminating uninterested shoppers.

3 KINDS OF BUYERS

1. The qualified ready-to-go buyer - This type of buyer has hired an agent, has their financing or funds to buy ready, and they are actively looking at properties. Usually, their agent sends them listings each day and they use their agent's website and/or Realtor.ca to search themselves as well. This is the best buyer. 2. The almost ready-to-go buyer - This buyer hasn't made the decision to buy yet so they haven't hired an agent. They are online almost daily doing Google searches trying to get information on the market and they tend to notice everything real estate related. If your agent is aggressively marketing using all online marketing channels like Youtube, facebook or "Google,

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