It’s the same thing for prospective real estate customers. They don’t know who’s good and who’s not. So, by giving them case studies and testimonials, you can show them why you’re good and give them the confidence to work with you. In addition to that, almost everyone has been burned by a business or by a professional in the past. If you only make big claims about your abilities, prospects aren’t likely to believe you. If they’ve had a bad experience with a real estate agent — or with any professional — they’re likely to be skeptical. They’re going to be cautious about working with somebody, unless they know that person’s going to do a good job for them. With so many Realtors® to pick from, how do they know who to choose to work with? Here’s how you can put together case studies, testimonials, and other reviews that document your skills and get customers to work with you.
HERE'S HOW TO DO IT
You can give prospects a case study. You can give them examples of how you sold a house, for example, that another agent wasn’t able to sell. You can show them examples of how you were able to negotiate a better price for your customer. You can show them examples of how you were able to help another home buyer find their dream home, despite the obstacles. You can show them how you solved problems in a transaction. That’s a case study. Basically, you show the before and after. Before, there was a seller, and an agent couldn’t sell their house. The seller didn’t know what to do. So, they hired you to sell their house, and you got it done, despite their earlier problems.
Here’s an example of an effective case study:
Case Study #1: y #1: Home was for sale for 12 months with two other
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