escrow and an attorney typed up the escrow agreement.
It turned out that the sellers were correct. The opposition in the neighborhood was strong and the special assessment never went through. A year later, the sellers received the $8,000 that had been put into escrow. This story gives you a great example of some of the problems a good agent solves on a day-to-day basis. I don’t think my idea was particularly revolutionary, but it did solve the problem. Honestly, I am sometimes surprised at how little effort other people put into selling a home.
Do You Want to Sell Your Home for More Money? Give Me a Call Right Away at (XXX) XXX-XXXX.
As you can see, case studies tell stories — stories about sales that you’ve accomplished. Stories about problems you have solved. You want to put together a really good case study that proves how you were able to get a better result than the other agent who had been working on the problem. Did you overcome an inherent weakness in the property? Identify a hidden advantage that the owners — and especially, other agents — completely overlooked? Help the buyers locate creative financing? Save what seemed like a doomed sale with a last-minute show of negotiating heroics? What set you apart from the people who couldn’t get it done?
USING VIDEO TESTIMONIALS
Here’s another great way to put together testimonials for your business: use video testimonials whenever you go and meet with
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