a customer to sign a contract.
Let’s say you have a listing, and it’s been on the market a while with another Realtor®, who wasn’t able to sell it. You go meet with the sellers. You finally get an offer. You finally get a contract. You meet with them to sign the contract. While you’re doing that, pull out your cellphone and get a testimonial video. I’ve found that the closing is a great place to get a video testimonial. But when you’re meeting with the seller to sign the contract, they’ll probably be on an emotional high. You know how real estate can be. There can be a lot of problems with closing. Maybe the loan gets delayed. There are inspection problems. There are problems with the survey. Problems with this, problems with that. Signing the contract is a high point, when both sides of the sale breathe a sigh of relief. It feels as though the hard work and anticipation have paid off, even though additional problems may surface at the closing. Remember, though, problems are good. If there weren’t any problems, people wouldn’t need to hire a Realtor®. Don’t be ashamed of problems but be careful to choose the right time to record your testimonial video. Wait until problems have been resolved. Then be ready to shoot an additional testimonial video after the closing, when final documents are signed and everyone’s happy again. OK, now that you know when to get your testimonial video, here’s how to get it. Most people are not professional speakers. Even if you script their comments in advance, most people are not good speakers. I don’t mean to sound harsh or to be rude to anybody, but that’s just the reality. You know, most of us are not good speakers.
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