So, in order to get an effective testimonial, you’re going to have to ask your customer questions. Ask “How long did you have your house for sale with the other Realtor® when it didn’t sell?” They might answer, “I had my house for sale for three months.” OK, cool. Then, you ask them, “Were you frustrated during the process of three months when it wouldn’t sell?” They might answer with something such as, “Yes, I was very frustrated for three months when the other agent could not sell my house.” So far, so good. Now, you can script those two things together and get the customer’s answer, so they speak smoothly and convincingly. They can say good things about you, talk about the job you’ve done, but you’ll have to ask them questions and basically pull the testimonial out of them. Don’t expect them to walk in the door and have an amazing testimonial ready for you.
Here are some questions you might consider asking:
• How did you feel? • What were some of the low points? • What were some of the high points? • What do you think I did better? • What do you think I did differently? • Would you recommend me to any of your friends and family? • Would you recommend other people work with me? • Would you recommend people not work with the other agent? (Don’t use the other agent’s name!) In this way, you’ll pull all the desirable information out of your client. Once you’re done, you’ll want to go through and edit all
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