that information into a solid, continuous testimonial, in which it sounds like only the client is talking. If you don’t know how to do this, you can hire someone to edit the video for you on a website such as fiver.com or freelancer.com. Here’s another tip. When people are being interviewed for a testimonial, they usually don’t know where to look. Hold your phone or camera close to your head, and just have the client look at you. This will seem more natural to them and will look much more natural in the finished video. Nothing looks worse than a client who continually shifts focus, darting their eyes back and forth between you and the camera. This makes people look shifty and dishonest. Pay attention to sound quality. If possible, record your client in a room that doesn’t echo, and hold your phone close enough to them so that they can be heard plainly. Smoothly edited video testimonials are very powerful tools for showing prospects how you’ve helped other customers solve their problems and reach their goals.
GETTING EMAIL TES G EMAIL TESTIMONIALS
The next thing you can think about doing is email testimonials. Handle these similarly to the way you handle video testimonials. Send your customer a list of questions: Hey, John. I just sold your house. I really appreciate your business. By the way, would you mind answering a couple of questions for me? • Do you think I did a good job? • Would you recommend me to your friends and family?
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