• Were you frustrated with the other agent? • Etc.
Two or three of the right questions might be all you need. After they’ve answered all your questions, you’ll have information you can turn into a testimonial. Maybe you could write it into a sentence or a couple of mini-paragraphs. Then, send it back to the customer, and ask, “Hey, do you agree with this? If so, then just email this back to me.” As with your video, you’ll be writing the testimonial for your customer. What you’re really doing is you’re pulling the testimonial out of them and scripting it, so that it reads really well.
ASK FOR REVIEWS
Once you’ve gone back and forth with your customer and completed their email testimonial, why not turn it into a review? Ask them if they’ll go online to Zillow or Realtor.com and post their comment in the review section. Here are some other ways to get reviews. Again, a good time to get a review is when you sign the contract with the customer. For example, maybe you’re working with a buyer. They’ve found their dream home, and they’re negotiating the price. Finally, the seller accepts their offer, and you’re meeting with them to sign off on the contract. That’s an emotional high. It’s a great time to get a testimonial from that buyer, and it’s also a great time to get the buyer’s review. As with testimonials, you can ask for an additional review at the closing. Don’t worry about asking for the review in the presence of the other agent. In a lot of cases, the other agent will jump in and get their own review from their customer. You can even offer 13
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