to help them do that.
Remember, be gracious. Don’t try to outshine anyone, and especially, do not say anything bad about the other agent in front of their customer. Just go ahead and get the reviews. Bring your cell phone or laptop computer. Hook it up to Wi-Fi if it’s available at the office where the closing takes place. Then, you can type the review into your computer with your customer or show them how to enter a review on Zillow or Realtor.com — even walk them through it on their cellphone.
FINAL TIPS FOR TESTIMONIALS
What if you’re not a top producer? What if you’re just starting out? What if you don’t have a bunch of reviews? What if you have no reviews or testimonials? Don’t sweat it! You’re not alone. You can still use reviews, testimonials, and case studies. How? Use the case studies from your brokerage. If you’re just starting out and your broker’s going to be helping you, then your broker will have case studies you can use. Use the case studies from other agents at your brokerage and the reviews of your brokerage to grow your business. Remember, if a picture is worth a thousand words, then a testimonial can save you a thousand words trying to convince a customer to work with you.
KEY TAKEAWAYS:
• Most people don’t understand real estate and can’t pick good agents from bad ones. • Use case studies, testimonials, and reviews to show how
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