CHAPTER 4 Anyone Can Learn How to Make Friends
Making friends is a skill that anyone can learn. Now, why does this matter? Why do you want to learn how to make friends? Let me explain. If all other factors are equal, people prefer to do business with people they like. In other words, friends, or at least individuals who are friendly. If you know how to make friends, then you can be that person and you can win their business. Now don’t worry, you can learn how to make friends. It’s true. 100 percent. Don’t doubt your abilities. This is a skill that any person can learn.
ONE REALTOR'S STORY
Here’s a true story. I know a man who struggled to make friends. He wasn’t very good at it, and he honestly doubted that he had the ability to make friends. Because he was a Realtor®, his struggle held him back from his true potential in the real estate business. Once this man committed himself to learning the necessary skills, he discovered there were some excellent books and other resources at his command. One of the best was Dale Carnegie’s classic, How to Win Friends and Influence People. Gradually, the guy learned the steps in winning friends and began applying the principles successfully. It’s interesting that the man in my example started by wanting 16
Powered by FlippingBook