• All other factors being equal, people prefer to buy from friends or individuals they like. • Making friends is a skill anyone can learn. The more you practice being friendly, the better you’ll be at making friends. • Start by being nice and a good listener. Let people talk, and don’t judge them. • Study great resources, such as Dale Carnegie’s book, How to Win Friends and Influence People. • To help you bond with someone, find something that person is interested in that also interests you. • Make sure your nonverbal behavior is engaging. Keep your posture open, smile, maintain appropriate eye contact, and use a pleasant, medium-paced voice.
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