better.
Here’s what you can do: find something that separates you from other agents. It has to be believable. Here are a few ideas of differentiators you can look for in your own expertise. Negotiating: Perhaps your business experience makes you an excellent negotiator. You used to work at a Fortune 500 company. Be aware that many agents claim to be good negotiators, so be prepared to explain your expertise to your prospects and customers in ways that are convincing and easy to understand. Offer them proof. Tell your customers stories about the multi-million-dollar deals you negotiated. Give them examples of deals you initiated because you dug into research your competitors overlooked. Tell them about the time you lightened a tense negotiation by telling a well-timed joke. Give people inside information about the negotiation process — how to know when to be flexible or stand firm on pricing. Explain how to figure out when a buyer or seller is bluffing. Connect your skills to results that are meaningful to the customer — usually making or saving them money. Tell them how you’re an excellent negotiator who will negotiate a better deal for them whether they’re buying a house or selling a house. Customer Service: If you’ve worked in customer service, tell people about that. “Hey, I know how to take care of customers and keep them happy. Come to me for a world-class customer experience!” Tell them you’ll save them time, money, and frustration by anticipating their needs. You’ll take the worry out of a real estate transaction by explaining things in simple terms, not jargon. Prove what you say with testimonials, reviews, and ratings from satisfied customers.
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