will help them turn their house into a home.
Photographing Houses: Talk about how you’ll take better-quality, more appealing pictures of their house. Everybody says, “A picture is worth a thousand words.” Why not talk about that? “Hey, instead of writing an ad about your house and its four bedrooms and three baths, I can take an amazing picture that will capture attention and make buyers instantly fall in love with your house!” You could also take pictures of your prospect’s home and post them on Instagram to attract buyers. Talk about how your expert lighting composition will showcase their home’s best features, making their house sparkle and shine. With a little research, you can find examples of similar homes that sold well with good-quality photos or languished on the market with amateur-looking pictures. Marketing: If you used to work in media or at an ad agency, then talk about your marketing expertise and how you’ll use it to do a better job of selling their house. If you’ve worked in real estate a while, you probably have examples of how you’ve done this better than your competitors. Perhaps you write brilliant ad copy, or you network extensively with local professionals. What If You Were a Chef? If you’ve worked as a cook or a chef, talk about your kitchen expertise. You could talk about your ability to handle important details under pressure. Who better than a former chef to explain to buyers the advantages of an efficient kitchen, energy-saving appliances, or an outdoor grilling area? Perhaps sharing a few recipes would inspire future owners. Maybe instead of chocolate chip cookies, your canapés would make an open house the talk of the town. You Worked in Construction: Maybe you used to work in construction. You know more about the quality craftsmanship and materials of the home than other agents. In fact, maybe
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