customers why you’re better.
Whenever you’re talking to a customer, get straight to the point on how you can benefit them. Don’t say, “Ben, I notice you’re looking for a home at the beach, and I love the beach. I just love living here in Atlantic Beach,” blah, blah, blah, and, “I love living here in this beach town,” blah, blah, blah. Instead, you can say, “I specialize in beach properties,” or, “I’m an expert at beach properties.” Get straight to the point on how you can benefit them. “I’m an expert at better marketing that will sell your house for more money.” “I’m an expert at negotiating a better price for your house.” Remember, the faster you tell them how you can help them, the better. Drag out your message too long, and people just conk out. They stop paying attention and say, “You know what? I’m not interested,” and they don’t talk to you anymore. You only have 10 seconds to make a great first impression. So, make sure your first impression is quick, and get to the point of why they should work with you as quickly as possible. Another example: If you have a great customer service background, you could say, “I specialize in great customer service. I used to be a customer service expert at ABC Corporation, and I got a top-notch rating because of my customer service abilities.” Now that you’ve made your great first impression in 10 seconds or less, you can put together a great, unique selling proposition for your business. You can talk to customers about why you’re better and grow your business.
AVOID THESE MISTAKES
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