CHAPTER 7 Sharpen Your Presentation esentation
So, why should you practice your presentation? The more you practice your presentation, the better you’re going to be at giving it to potential customers. If you have a good presentation on why buyers should work with you to buy a house, and you practice it, you’ll get better and naturally convert more of those buyers into your clients. Same thing with sellers. If I told you that potentially you could earn thousands of dollars and get more prospects to list their houses with you, just by practicing your listing presentation, why wouldn’t you do it? Well, that’s exactly what I’m telling you. You’re getting paid to practice! Here’s the thing. Most people talk themselves into thinking they’re not good at giving listing presentations. They tell themselves, “I’m a terrible presenter. I don’t even try to do a presentation. I just try to bond with people and build rapport.” Well, yes, bonding and building rapport are good ideas, and you can practice both of those things and become better at them. But even if you decide to do that, it’s no reason not to practice your presentation. So, for today, let’s focus on practicing that listing presentation and why it’s so important. Most people who struggle with their presentations begin with the assumption that they don’t have the natural, God-gifted talent to do it. That’s not true. Let me give you a real-life example of why “natural talent” doesn’t always matter in why you would be good at something.
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