CREATE A MARKETING PLAN FOR LISTINGS
Regardless of the form you choose, here’s how to put together a great marketing plan for listings. List all the things you’re going to do: • I’m going to put a sign in the yard. • I’m going to advertise the property on Realtor.com. • I’m going to advertise the property on Homes.com, Trulia.com, Zillow.com, and other websites. • I’m going to take great-quality pictures, so people will see them online and want to buy your house. • I’m going to figure out a unique selling proposition for your house. Be sure to mention some different marketing methods — things the average real estate agent probably doesn’t do. A well-crafted marketing plan can accomplish several things for you. First, whenever you meet a prospective client, it will be easy for them to see that you’re not a fly-by-night real estate agent who just shows up and does whatever comes to mind. You’ll show yourself to be a Realtor® with a solid plan that’s going to give clients a better chance at selling their houses — or selling their houses for more money. Second, you can customize your marketing to the seller’s needs.
CRAFT YOUR PLAN TO YOUR CUSTOMER
Let’s say that you’re meeting with a special seller. Perhaps she wants to sell a high-end home. You can tailor your marketing plan to show your effectiveness at selling to high-end buyers. Provide some data on potential buyers who would likely be interested — and qualified — to purchase the buyer’s home. What would high-end purchasers find attractive about the 46
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