buy a house for the lowest price, etc.”
If you have an actual, tangible plan for people to see, it’s not just you “puffing” the goods and how great you are. Instead, you’re sending the message, “Look, I’m going to follow this plan. Here are the real goods to back up what I have to say.”
KEEP IT SIMPLE
Your plan doesn’t need to have a hundred things you’re going to do. That’s not always what’s necessary, and customers can’t absorb that much information, anyway. It’s better to include key items that will capture their attention. Most important, you need to include the things that you’re going to do that are different or better than your competitors. Remember, the point is to prove you can help the seller — or buyer — get a better result. So, don’t make the same mistake that a lot of agents make. They think that a list of a hundred things — a big, huge to-do list that takes up 10 pages — is going to impress the sellers. For one thing, you don’t want to interrupt your presentation while they spend an hour reading every detail. A huge plan might impress people the wrong way. Not only will they not read and comprehend such a list, they’re likely to think it’s too complex to be realistic and achieve the desired results. No one can do everything on a list like that and do it all well. Suppose you include something obvious and generic in an attempt to pad your list — something like, “Inform the seller the home went on the market.” Come on, now! That’s the kind of thing any agent would do. Most people might be uneducated about real estate, but they’re not stupid. They recognize fluff when they see it. Stick to the facts that matter — especially the ones that set you apart in a good way from other real estate agents in the market.
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