And here’s the other risk in telling them you’re going to do a hundred different things. If you miss even one of those things, they might call you out on it and say, “Hey, you didn’t inform me when my house went on Realtor.com (or whatever).” So, do yourself a big favor. Avoid making a list of a hundred different things. Focus on three to four things that you do differently, that you do better, that separate you from your competition, and you can get more business.
KEY TAKEAWAYS:
• Creating a marketing plan and sharing it with clients provides tangible evidence you know what you’re doing. • Keep your plan simple. List the important steps — the ones you’ll do differently or better than your competitors. • Customize your plan for specific needs of sellers and buyers. When practical, include their input.
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