CHAPTER 9 Find Your Passion and Use it to Get Business o Get Business
Why in the world would I suggest that you go out and find your passion and use it to get business? Let me explain. People prefer to do business with individuals who are passionate about what they do. Don’t believe me? Think about one of your bad customer service experiences — perhaps a recent time you ordered dinner at a restaurant or stood in line waiting for someone to ring up your groceries at the supermarket. Did they fail to acknowledge you? Was the waiter or the person at the register bored and half asleep? Did they keep checking their watch to see when their shift would end? Did the expression on their face tell you they’d rather be somewhere — anywhere — else? Did they make mistakes or fail to respond to something you said because they were tuned out? And how did that make you feel? Now think of a really good customer service experience you had. Chances are, your server or clerk greeted you with a smile and a friendly voice. They were alert, energetic, and moved quickly. They answered your questions promptly — even volunteered useful information — because it was clear that they knew their products and services well and they were glad to be there. They probably gave you a hearty “Thank you!” Now, how did that make you feel? Ever go to one of those computer stores with the resident 51
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