a Realtor®, might tap into the salt life community. If you’re passionate about something, you’re going to be able to get more business by tapping into the spirit and interests of like-minded buyers and sellers. Here are examples of some of the ways people could feel that you are one of them or feel connected to you, because if they feel connected to you, they’re more likely to do business with you. Let’s look at salt life again, but in this case, I mean fishing. You could be really into fishing, and as a result, you could help sell or buy more fishing houses — houses that have a boat, are on the water, or near the water. You could be very passionate about the outdoors, in general. If you like getting outside and running and jogging — whatever it is that gets you outdoors — you could talk about that and use it as a springboard for building a business rapport. You could be passionate about country living. Who wants to live in a tiny little house in the middle of town with no yard when you can live on five acres in the country and enjoy nature? Country living is a rich tapestry of activities and interests. It embraces everything from living a simpler lifestyle to canning, quilting, rustic arts and crafts, home cooking, woodworking, and keeping and raising animals. And that’s just a taste of this community. If you’re passionate about country living, that’s something you could use to get more business from people who are buying or selling a country house. Beach property is another great example. Some people love to live at the beach. Some people don’t care — they don’t want to spend extra money for a beachfront property or lifestyle. But if you’re passionate about the beach, you understand exactly why it’s worth paying the extra money to live where you can wake up to the sound of pounding breakers, enjoy long walks on the sand, and exploring every shell and piece of driftwood. If that describes
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