you, then you’re going to do a better job at helping buyers and marketing houses that are at the beach. Same thing for golf — if you’re into golf and you know the easiest courses, the most challenging holes, the best views, and the most sumptuous cocktails at the “19th hole,” you could get a lot of business from the golf niche because you understand them. You’re one of them. You’re going to do a better job at marketing their house, or if they’re looking to buy a house, you’re going to do a better job at helping them find that perfect golf course property. Are historic properties your passion? Are you at home reading an article about how 19th century brickwork differs from modern brickwork? Just let people know, “Hey, I’m a great Realtor®, but I also do an awesome job at historic properties because I love them,” and get more business as a result.
EXPRESS YOURSELF
The late George Carlin was a polarizing force in standup comedy, but no one can deny his success and groundbreaking influence on the entertainment industry. Carlin made a splash on television in the 1960s, mostly portraying zany onstage characters, such as “Al Sleet, the Hippie-Dippie Weatherman.” He was getting work and making money, but he felt something was missing. “I found out I wasn’t in my own act after a while,” he said. Carlin ditched the wacky characters and started doing routines that reflected how he felt about life. The result disappointed many of his old fans. But the passion he poured into his new act gave him greater satisfaction and made him phenomenally successful. Your passion might be whale watching or bird watching. It could be wine making or wine tasting. You get the idea. There’s probably a group of fellow enthusiasts in your area. If not, start
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